Reach the people who buy the gear
Armwrestling is a small sport with an unusually expensive habit. Tables, handles, straps, pads, sleeves, supplements. The people watching this channel are the people buying that equipment, and there is already a video proving they act on it. They are in Southeast practice rooms and they are in the crowd at East vs West, and there is no cheaper way to reach an armwrestling audience that is already holding its wallet.
Media kit · Figures read 2026-09-09
21.5K
Subscribers
Since July 2022
2.96M
Lifetime views
Across every format
1,217
Videos published
The archive is the asset
1,108
Shorts in rotation
Practice night, every week
Four videos you can open right now
Nothing on this page is projected, modelled, or averaged. Every figure below is on a public YouTube page, and every title links to it.
39,300
views
1,322 likes · 22-second short
Golden Grip Bullet Strap
June 21, 2026
A product held up for twenty two seconds outperformed every other short on the channel by roughly five to one. This is the single best evidence that this audience responds to gear.
44,021
views
Top long-form video · 12-minute review
The Best Armwrestling Training Equipment Money Can Buy
June 21, 2026
The companion long-form review. People searching for equipment before they buy is the highest intent traffic on the internet, and this is the video they land on.
26,970
views
Credentialed access · 30-minute feature
East vs West 24: Behind The Scenes
June 11, 2026
Event coverage from inside the ropes. A partner on this is buying presence at the biggest table in the sport.
19,764
views
9 episodes deep · 1 hour 48 interview
Table Talk: Allen Fisher
December 31, 2025
Long-form watch time from an audience that chose to spend two hours here. A presenting sponsor is read to every one of them.
Five ways in
Written as placements rather than bronze, silver, and gold. A channel this size sells specific things well and packages badly, and you should buy the one that fits what you sell.
Rates on request
Short-form product drop
Your product in hand at the table, cut into the practice rotation. The format that did 39,300 views in twenty two seconds.
Good for: Gear, grips, straps, supplements, apparel
Long-form review
A full honest review, twelve minutes or so, with an affiliate link and code in the description. The channel's best performing long-form slot.
Good for: Equipment worth more than a hundred dollars
Table Talk presenting sponsor
Named at the top and read out mid-episode, in front of an audience that stays for ninety minutes. One sponsor per episode.
Good for: Brands that want association, not a click
Event coverage partner
Your mark on the behind the scenes cut, the highlights, and the photography from an event weekend.
Good for: Promoters, venues, regional brands
Affiliate code
A tracked code and link in every relevant description, permanently. Already running with two partners.
Good for: Anyone who can measure a sale
The audience
Worth knowing before you read the numbers: James Latta is the South Carolina franchise owner for 98% Armwrestling. He is on the organising side of this sport, not only pointing a camera at it, and the franchise carries the option to put events on in the state.
- Competitors and their training partners, from Southeast practice rooms out to national brackets, who buy equipment for a home table.
- Gym owners and club organisers pricing tables, handles, and pads.
- The international audience that follows East vs West and finds this channel through event coverage and interviews with the people running it.
- Newcomers who arrived from a short, read the rules, and stayed for a documentary.
- YouTube21.5K subscribers
2.96M lifetime views across 1,217 videos. This is the engine and everything else feeds it.
- Instagram1,276 followers
Secondary, and growing off the back of the shorts rather than driving them.
- TikTok797 followers
516 videos and 7,561 likes, and the smallest of the three by a distance. One practice clip did 65,800 views there, which says the format travels. The account has not been worked since, and that is the honest state of it.
- Golden GripCode COAW
Straps, handles, and table equipment · Since June 2026
- RayofiCode JAMESLATTA
Recovery and performance · Since January 2026 · 10% off with the code
The one that worked
Twenty two seconds, one product, no script. It is still the highest performing short on the channel, and it is the template for every product drop that follows.
0:22Golden Grip Bullet Strap
39.3K views · June 21, 2026
1,322 likes
This goes straight to James Latta. Expect a reply within a couple of days.